Women in Business

• Establish a recognizable brand identity
• Grow digital presence
• Strengthen community engagement
• Drive event and general meeting awareness and attendance
• Position Women in Business as a leading student organization

The old identity was a mix of styles from post to post, so nothing tied it together. The repositioning gave Women in Business one look: a new logo, a consistent grid, a fixed color palette, and a three-typeface system.

Weekly content creation across Instagram and TikTok. My responsibilities were graphic design, copywriting, Reels, Story creation, and content scheduling. Content was organized into three pillars:

Every event campaign followed the same five stages:

Objective: Create a flagship event celebrating women’s achievements while increasing Women in Business’s visibility on campus.

• Created promotional graphics and event branding
• Developed Instagram feed posts and Story campaigns
• Highlighted keynote speakers and special guests
• Built anticipation through countdowns and reminders
• Documented the event through Stories

Objective: Celebrate International Women’s Day with a campus-wide event that connected students with women-owned businesses, campus organizations, and resources, while increasing awareness of Women in Business.

• Developed promotional materials
• Positioned the fair as both a celebration and a chance to discover local businesses and organizations
• Created event announcements, reminders, and countdown content
• Highlighted participating vendors and organizations ahead of the event
• Planned in-person activities for attendees