Anika Popat

I’m Anika!

Portrait photo, 4:5

Hi, I’m Anika! I build community through marketing. My experience spans social media strategy, event marketing, content creation, and data-driven campaigns, helping brands grow their audience and bring ideas to life. I’m drawn to work where creativity meets strategy, and at the core of it all, I care about real connection, with customers, communities, and clients alike.

Let’s talk

Skills & Background

Influencer Marketing

  • Creator sourcing & vetting
  • Outreach & negotiation
  • Seeding & gifting programs
  • Briefs & usage rights

Content Strategy

  • Editorial calendars
  • Short-form video (TikTok, Reels)
  • Copywriting & brand voice
  • Community management

Campaigns & Analytics

  • Paid social (Meta, TikTok)
  • Email & lifecycle
  • A/B testing
  • Reporting & KPIs

Tools

  • Meta Business Suite
  • Google Analytics 4
  • Canva · CapCut
  • ChatGPT · Claude

Education

Suffolk University
Bachelor of Science in Business Administration (BSBA)
Marketing Major, Digital Marketing Concentration, Artificial Intelligence Minor
Class of 2026