South Asian Student Association
The South Asian Student Association at Suffolk University brings awareness to South Asian culture and builds a community for students who identify with the culture or want to support it. I worked on its brand repositioning, weekly content, and event marketing.
- Organization
- South Asian Student Association, Suffolk University
- Role
- Public Relations Coordinator
- Timeline
- September 2024 – May 2026
- Channels
- Social Media, Physical Media, Events
149 → 535 followers
Objectives
- Establish a recognizable brand identity
- Grow digital presence
- Strengthen community engagement
- Drive event and general meeting awareness and attendance
- Position SASA as a leading student organization
Brand Repositioning
SASA’s posts used a different look every time, so the feed didn’t read as one organization. The repositioning introduced a new logo and a bright, consistent palette and type system, and shifted the grid toward Reels featuring members.
Color Palette
- Mint
#77D1A9 - Pink
#F17789 - Yellow
#FCD74D - Purple
#C278DF - Cream
#F4E9E6
Typography
- Shrikhand
- Lovelace Text
- Loubag
Content Strategy
Weekly content creation across Instagram feed posts, Reels, and Stories. My responsibilities were graphic design, copywriting, Reels, Story creation, and content scheduling. Content was organized into three pillars:
ACultural Calendar
Posts for South Asian and general holidays.
BCommunity
Reels with the executive board and members, plus interactive Stories.
CEvent & General Meeting Promotion
Multiple posts each week, recaps, and interactive Stories.
Event Marketing
Every event campaign followed the same five stages:
- 01Campaign planning
- 02Content creation
- 03Promotion
- 04Event execution
- 05Community engagement
Disco Deewane
Objective: Host an off-campus event where students from across the Boston area could express themselves through music and dance.
- Created promotional graphics and event branding
- Developed Instagram feed posts and Story campaigns
- Highlighted the DJ of the night and the music being played
- Built anticipation through countdowns and reminders
- Documented the event through Stories
Mock Shaadi
Objective: Host a mock South Asian–style wedding night for students of all cultures and ethnicities to enjoy and experience.
- Created promotional graphics and event branding
- Developed Instagram feed posts and Story campaigns
- Highlighted the itinerary of the night and the music being played
- Built anticipation through countdowns and reminders
- Documented the event through Stories
Behind the Scenes
Reels and Stories from the Mock Shaadi dance rehearsals.
Results
- +259%Instagram growth · 149 → 535 followers
- 175%+Membership growth
- 100+Content assets created
- 3+Event campaigns executed
- RebrandFull brand repositioning
- PartnersMultiple campus partnerships